Product Designer with a point of view
I take products from first sketch to final build, working with designers and engineers to challenge category conventions.
I take products from first sketch to final build, working with designers and engineers to challenge category conventions.
Mima
Brand identity for a social platform aggregator, built around authentic expression
2026
Jolkr
A ground-up redesign of an encrypted messaging app with a new navigation model
2026
Bhann
A link-in-bio platform where anti-greed pricing is the feature, with dark mode but no dark patterns
2025–2026
Prefume
A fragrance journal that does not try to sell you more. Your collection is full, but your memory is empty.
2025
Kann 間
Japanese vocabulary you actually care about, learned through spaced repetition.
2024
MooooM
A design system treated as a product: 6,000+ icons, 38+ components, shipped in Figma and code.
2023
NoMercy.tv
Own your media and get the Netflix experience with a self-hosted server that competes with Plex
2022–Present
Braineet
Six years and two pivots, from crowdsourced ideation to PPM SaaS and acquisition
2017–2023
Palo IT
A one-month consulting project built around discovery workshops that helped win one of France's largest banks
2017
Geronimo
Agency work across dating apps, banking, food delivery, fitness, VR, and more—up to seven projects at a time
2015–2017
About
Product & Devsigner for the past 20 years
I started by teaching in my small town's Mac OS community. Mobile phones drew me into mechanical engineering and physical product design. Then the screen became more interesting than the object around it. I moved through agencies, early-stage startups, growth-stage teams, and finally AAOA.studio.
Education, engineering, digital: the work stays the same, only the language changes.
Over time, the process produces less documentation and more judgment. What looks like intuition is pattern recognition built over decades: a poster I saw in Italy in 2015 can solve a layout problem ten years later; a kiosk in a language I could not read can change how I think about information hierarchy. The case studies here show that judgment: the shipped work, the collaborators behind it, and the thinking that came before any tool was opened.
My current stack
Past experience
Experiments
