Seven projects a week, every week

Dating, banking, luxury, food, fitness, tennis, trains, and virtual reality, we worked on almost everything and we shipped it fast.

Product Designer · Digital Agency · 2015–2017

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Montage of Geronimo-era apps on phone mockups: fitness, social, dating, music, luxury, and retail interfaces
2.5
years at the studio
from 2015 to 2017
0
projects in parallel at peak
On any given week
0
products on this page
Dating apps to VR prototypes
1
acquisition
Geronimo joined Onepoint

01 · Pace

The speed machine
was built here

The rhythm: at the busiest point, around seven projects shared the same week. A banking flow in the morning, a dating app after lunch, luxury video in the evening, and a pitch deck due Friday. Agency work at that pace leaves no room to be precious. Every hour must produce something visible, and every decision must use the information available, not the information you wish you had.

What it builds: speed without carelessness. Switching contexts 1 to 3 times a day teaches reusable judgement: find the one thing a screen must do, use proven patterns instead of reinventing them, and tell useful polish from polish driven by ego. Every fast delivery since traces back to this room.

Note on what you're about to see.
Geronimo was acquired by Onepoint, and the project documentation from those years is under NDA. This page shows only the shipped work.
So this case study works like the studio did: less talk, more screens.

02 · Work

Ten products,
no two alike

03 · Craft

The invisible work
between the apps

Systems under the surface: the dietary icons below were drawn for one food client and later shipped in two more apps. Around then, systems stopped being a preference and became a rule. Shipping this many products requires systematic parts: icon families drawn as one set instead of nine separate pieces, input components defined once with every state and edge case, and spacing rules clear enough for any available developer. The app store images look glamorous; files like these made the speed possible.

Dietary restriction icon system: gluten, egg, fish, dairy, pork, poultry, beef, and vegetarian marks
Input field component specification: inline button, action states, and selected choice chips

Outcomes

What full speed leaves you

The exit: Geronimo was acquired by Onepoint, one of France's major consulting groups. The work above is what can be shown from those years; the rest continues under someone else's name.

The residue: two and a half years of parallel briefs built the habits that still shape the work today: understand a field quickly, find the right pattern, ship, and move on without letting the quality slip. Pace is a skill, and this is where I learned it.