Seven projects a week, every week

Dating, banking, luxury, food, fitness, tennis, trains, and virtual reality, we worked on almost everything and we shipped it fast.

Product Designer · Digital Agency · 2015–2017

Scroll
Montage of Geronimo-era apps on phone mockups: fitness, social, dating, music, luxury, and retail interfaces
2.5
years at the studio
from 2015 to 2017
0
projects in parallel at peak
On any given week
0
products on this page
Dating apps to VR prototypes
1
acquisition
Geronimo joined Onepoint

01 · Pace

The speed machine
was built here

The rhythm: at peak, around seven projects shared the same week. A banking flow in the morning, a dating app after lunch, luxury video in the evening, and a pitch deck due Friday. Agency work at that density leaves no room for preciousness: every hour has to land somewhere visible, and every decision has to be made with the information available rather than the information wanted.

What it builds: speed, but not the sloppy kind. Switching contexts 1 to 3 times a day forces a designer to develop reusable judgement like how to find the one thing a screen must do or how to borrow proven patterns instead of reinventing them, and how to tell the difference between polish that ships value and polish that ships ego. Every fast delivery since traces back to this room.

Note on what you're about to see.
Geronimo was acquired by Onepoint, the project documentations from those years sits under NDA. What can be shown here is the shipped output.
So this case study works like the studio did: less talk, more screens.

02 · Work

Ten products,
no two alike

03 · Craft

The invisible work
between the apps

Systems under the surface: the dietary icons below were drawn for one food client and shipped in two more apps afterwards, roughly when the systems habit stopped being a preference and became doctrine. Shipping this many products only works if the pieces are systematic: icon families drawn as one set rather than nine one-offs, input components specified once with their states and edge cases, spacing rules that survive being handed to whichever developer was free that week. The glamour is in the app store shots; the velocity was in files like these.

Dietary restriction icon system: gluten, egg, fish, dairy, pork, poultry, beef, and vegetarian marks
Input field component specification: inline button, action states, and selected choice chips

Outcomes

What full speed leaves you

The exit: Geronimo's run ended the way good agency stories do, acquired by Onepoint, one of France's major consulting groups. The work above is the part of those years that can be shown; the rest lives on under someone else's letterhead.

The residue: two and a half years of parallel briefs trained the reflexes that still define the work today, read a domain fast, find the pattern that fits, ship, and move on, without letting the craft drop below the line where it shows. Pace is a skill, and this is where it was learned.